Madheart’s Lisa Phillips Finds Success in a Competitive Advertising Market by Flaunting Convention

Posted by on May 16, 2013

LOS ANGELES—Madheart goes its own way. A producer of artfully-crafted advertising of unusual emotional power, the company is led by executive producer Lisa Phillips who has made a habit of zigging when other companies zag. Rejecting the mainstream production company business model based on a “stable” of directors, Phillips has stubbornly maintained Madheart’s boutique status. She and Catherine De Angelis, the company’s national sales manager, prefer to direct their laser-like attention on a small number of directors in whom they passionately believe.

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Today in Art | Madheart News

Bully Pictures’ Michael Shapiro Dissects the Art of the Golf Swing for Adidas

Posted by on Nov 28, 2012

LOS ANGELES—Director Michael Shapiro of Bully Pictures explores the intense focus Jason Day brings to the golf course in a new ad for Adidas and Kastner & Partners.

Not Thinking highlights the forethought that Adidas has invested in its line of golf sportswear while presenting dynamic slow motion footage of the young Australian phenom. Shapiro’s fluid camerawork  studies Day’s concentration while showcasing details of his shirt, slacks, shoes and gloves that were designed to address the rigors of heat and difficult terrain. Day is “not thinking” about the obstacles in his path, the voiceover notes, “because we already have.”

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Today in Art | Bully Pictures News

Ang Lee to Receive MPSE’s Filmmaker Award

Posted by on Nov 27, 2012

Los Angeles—The Motion Picture Sound Editors (MPSE) today announces that Academy Award-winning director Ang Lee will be the recipient of its 2013 Filmmaker Award to be presented at the 60th MPSE Golden Reel Awards on February 17, 2013 in Los Angeles. Lee, whose latest film Life of Pi is currently in theaters, was selected for a body of work that has demonstrated superlative artistry and has advanced the craft of filmmaking.

“Ang Lee is a fascinating innovator,” said MPSE president Bobbi Banks. “He continually breaks ground through the use of the latest technology both visually and sonically.  That continues with Life of Pi where his use of Dolby Atmos guides audiences into the emotional intimacy of the sound experience. The Motion Picture Sound Editors takes great pride in honoring his contributions to world cinema.”

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Today in Art | MPSE News

Academy Award-Nominee Don Burgess Joins The Joneses

Posted by on Nov 5, 2012

Santa Monica, Calif.—Don Burgess, the award-winning cinematographer of such classic films as Forrest Gump, Cast-Away and Spider-Man, has joined The Joneses for exclusive representation as a commercial director. Burgess’s latest project, Flight, his sixth film with director Robert Zemeckis, is being released worldwide this week.

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Today in Art | The Joneses News

Posted by on Oct 3, 2012

Original Signs Director Eden Tyler

LOS ANGELES— Director Eden Tyler has joined bi-coastal Original for exclusive U.S. representation. Known as a visual storyteller and as an “actor’s director,” Tyler has directed work for such brands as Sony, Doritos, AMC, Pringles and the Partnership for a Drug-Free America.

Tyler has directed several campaigns for Johnson & Johnson’s Clear & Clear teen beauty products via DDB, New York, including, most recently, the viral ad Splash Mob. Shot in Buenos Aires, the spot shows 50 girls throwing water balloons at a grime-covered wall to reveal a mural depicting the beautiful face of a young woman. Tyler works frequently for Johnson & Johnson in international markets and directed launch campaigns for Clean & Clear and Neutrogena in India.

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Today in Art | Original News

STORY’s David Orr Puts His Spin on New Campaign for Regions Bank

Posted by on Sep 27, 2012

A new campaign for Regions Bank, directed by STORY’s David Orr, takes a metaphorical approach in articulating the bank’s role in driving the wheels of progress. Conceived by Birmingham, Alabama agency Luckie & Company, two spots employ truck tires, industrial gears, hay bales and an assortment of other rolling and spinning objects to make the point that Regions partners with businesses, large and small, to keep them “moving forward.”

Each spot features a series of close-ups of circular objects representing different types of businesses, with one spot skewed toward smaller businesses (an architect’s compass, a wheel barrow tire) and the other targeting large enterprises (a forklift wheel, an assembly line roller). The first wheels are frozen, as the voice-over admits that “the wheels of progress haven’t been very active lately,” but the next few begin to turn. The last wheels move full throttle as the narration describes Regions’ business expertise. The final shot pulls back from a tire into a wide shot of people riding the green bicycles that are Regions’ trademark.

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Today in Art | STORY News

Director Jeffrey Karoff Joins Bi-Coastal Original

Posted by on Sep 19, 2012

LOS ANGELES— Director Jeffrey Karoff, known in the advertising world as a visual storyteller and for his work with real people, has joined Original for exclusive national representation. Karoff, who directs branded content and documentaries in addition to spots, is seeking greater exposure and expanded opportunities by tapping Original’s bicoastal production resources and national sales network.

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Today in Art | Original News

Bully Pictures to Represent Danish Design/Animation Studio Frame and Director Luke Savage

Posted by on Sep 19, 2012

LOS ANGELES—Continuing to expand and broaden the scope of its creative talent, Bully Pictures has agreed to become the exclusive, U.S. representative for award-winning Copenhagen design, motion graphics and live action studio Frame. Frame, whose work spans advertising, web media and broadcast branding, is known in the U.S. for its work for  MTV, Adidas, Nike, Lincoln, Citgo, VH1, Gatorade and Volkswagen.

Additionally, Bully Pictures has signed director Luke Savage for exclusive representation. The New Zealand-born, French-trained director recently relocated to the U.S. to pursue a career in advertising. His credits include award-winning work for Sony, Ivory Soap, and Panasonic.

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Today in Art | Bully Pictures News

Gabriel Mena Joins Dark Light Pictures as Director of Development

Posted by on Aug 28, 2012

Dark Light Pictures has appointed Gabriel Mena to the newly-created post of Director of Development. Mena, who has a background in film and TV development, will lead a new effort to grow Dark Light’s roster of directors, with an emphasis on building a cadre of young filmmakers. Mena will also direct a marketing effort in support of the new talent.

According to Dark Light Pictures executive producer Vince Arcaro, the company is seeking to diversify and leverage the strong reputation it enjoys for identifying quality talent. “We are very proud of the directors we have, but like any successful company we want to continue to grow and reinvent ourselves, especially in this ever evolving media landscape,” he observed.

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Today in Art | Dark Light Pictures News

STORY’s Jeff France Evokes the Summer of Love for GameStop and The Richards Group

Posted by on Aug 21, 2012

Warlocks, wizards and zombies let their freak flags fly in a new campaign for GameStop, directed by STORY’s Jeff France for The Richards Group. Three new spots portray the game retailer’s current storewide promotion Gamestock 2012 as a Summer of Game Love festival. In the hero spot, Going to Gamestock, familiar game character types hit the road, with some piling into a rickety VW van painted in psychedelic colors, while others ride buses or hitchhike in order to take part in the “six week festival of deals and prizes.”

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Today in Art | STORY News