Madheart Jan Gleie Captures the Holiday Spirit for Hallmark

Posted by on Dec 10, 2012

LOS ANGELES—December 10, 2012—In his latest contribution for Hallmark, Madheart’s Jan Gleie has directed a spot that captures the spirit of the holidays through a series of disarmingly simple vignettes in which people express their desire to connect with family and friends. It’s part of an ongoing campaign for the brand, out of Leo Burnett, Chicago, employing the theme “Tell Me” and showing how a Hallmark card can satisfy basic human emotional needs.

The spot is composed of a series of artfully crafted portraits in which the subject speaks directly to the camera as if to a loved one of his or her desire for connection. “Tell me that I did a good job.” “…that our traditions matter.” “Tell me you love me for who I am.”

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Today in Art | Madheart News

Bully Pictures’ Michael Shapiro Dissects the Art of the Golf Swing for Adidas

Posted by on Nov 28, 2012

LOS ANGELES—Director Michael Shapiro of Bully Pictures explores the intense focus Jason Day brings to the golf course in a new ad for Adidas and Kastner & Partners.

Not Thinking highlights the forethought that Adidas has invested in its line of golf sportswear while presenting dynamic slow motion footage of the young Australian phenom. Shapiro’s fluid camerawork  studies Day’s concentration while showcasing details of his shirt, slacks, shoes and gloves that were designed to address the rigors of heat and difficult terrain. Day is “not thinking” about the obstacles in his path, the voiceover notes, “because we already have.”

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Today in Art | Bully Pictures News

Multi-Platform Content Creation Company Antenna Launches in Los Angeles

Posted by on Nov 19, 2012

New studio offers full spectrum of content creation services for commercial advertising, film and television.

Los Angeles—November 19, 2012—Antenna (http://www.antennacreates.com/), a full-service studio focused on multi-platform content creation for commercial advertising, film and television has launched in Los Angeles. The new company, which also features a satellite production facility in Europe, offers design, animation, visual effects, live action production, music composition and a broad range of digital services. It aims to provide advertising agencies, motion picture VFX producers, television studios and others with turn-key content-creation services for all media: theatrical, broadcast, online and print.

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Today in Art | Antenna News

THE A-LIST HOLLYWOOD Announces Call for Entries for Moving Image Advertising Awards

Posted by on Nov 15, 2012

The first creative advertising competition centered in the entertainment capitol and dedicated to moving image advertising across all platforms.

Hollywood, CA.  –THE A-LIST AWARDS today announces the Call for Entries for The A-List Hollywood Moving Image Advertising Awards.  Deadline for entries is December 7, 2012.

A unique  competition both for Hollywood and the advertising industry, The A-List Hollywood Moving Image Advertising Awards recognizes creative excellence in all forms of moving-image advertising and in all platforms. Entrants will compete for Gold, Silver and Bronze trophies in categories encompassing television, film, online, mobile, interactive and technique.

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Today in Art | A-LIST AWARDS

Fredrik Callinggard Directs Worldwide Campaign for Volvo

Posted by on Nov 13, 2012

Director, represented in the U.S. by Bully Pictures, also directs new campaign for Toyota.

LOS ANGELES— Fredrik Callinggard, represented in the United States by Bully Pictures, has directed a new, international campaign for Volvo re-launching its mid-sized, luxury, crossover SUV the XC90. Filmed in Norway’s spectacular fjordlands, the 60-second launch spot offers a rich and deeply affecting montage of landscape imagery and scenes of families traveling and enjoying life. Farmlands populated by ancient wood structures, quaint hamlets, gorgeous beaches and snow-swept mountains, all appearing under a cool autumn chill, float by as a young girl sweetly recites the words of “He’s Got the Whole World in His Hands.”

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Today in Art | Bully Pictures News

A Common Thread’s Ross Ching Sends Popsicle Sticks Tumbling on a Mission for Love

Posted by on Nov 13, 2012

LOS ANGELES— Popsicle sticks serve as a springboard to true love in a clever new spot directed by Ross Ching of A Common Thread.

Titled Sweeten Your Life, the spot, directed by Ching on spec, centers on a domino-like chain reaction in which hundreds of the familiar wooden sticks are sent flying in the air. A boy sets up an intricately woven maze of sticks at a beach in order to attract the attention of a young girl. The last stick in the chain tumbles in a plastic cup held by the girl. It bears a message asking her for a date.

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Today in Art | A Common Thread News

Traveling Picture Show Company Names John Noble to Head Commercial Division

Posted by on Nov 7, 2012

Production Company signs directors Mike Chaves and Andrews Jenkins.

HOLLYWOOD—November 7, 2012— The Traveling Picture Show Company has named advertising industry veteran John Noble to head its commercial production division as Executive Producer. Noble, who also becomes a partner in TPSC, brings broad experience in both agency and production company roles, including senior production posts with The Martin Agency, Element 79, Eyeball, and Optimus.

Noble arrives with a mandate to grow TPSC’s commercial division both by building its directorial roster and expanding its relationships with advertising agencies nationwide. “We thought it was very important to bring on someone with experience on both the agency side and the production company side,” said TPSC CEO Kevin Matusow. “John shares our vision for how to run a successful production company. He knows how to work with advertising agencies; he is also director friendly and will work hard to support our filmmakers.”

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Today in Art | TPSC News

Director Scott McCullough Joins STORY

Posted by on Nov 7, 2012

Director/cameraman marks his return to STORY with a 5-spot package for GMC and Digitas.

Continuing to grow its roster of commercial filmmakers, STORY has signed director/cameraman Scott McCullough for exclusive representation in the United States. It marks McCullough’s second time with STORY; he was earlier on staff from 2005 to 2008, when his credits included work for General Motors, The Home Depot and Jeep, among others. He marked his return to STORY by shooting a package of five spots for GMC and Boston agency Digitas.

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Today in Art | STORY News

Academy Award-Nominee Don Burgess Joins The Joneses

Posted by on Nov 5, 2012

Santa Monica, Calif.—Don Burgess, the award-winning cinematographer of such classic films as Forrest Gump, Cast-Away and Spider-Man, has joined The Joneses for exclusive representation as a commercial director. Burgess’s latest project, Flight, his sixth film with director Robert Zemeckis, is being released worldwide this week.

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Today in Art | The Joneses News

Madheart Jan Gleie Makes a Fashion Statement for T.J. Maxx

Posted by on Oct 28, 2012

Madheart Jan Gleie Makes a Fashion Statement for T.J. Maxx

LOS ANGELES—Madheart director Jan Gleie portrays the lives and fashion sense of two young women in a pair of new ads for T.J. Maxx and Grey, New York. The spots are part of the retailer’s on-going Maxxinista campaign and sequels to a group of spots directed by Gleie last year. Each takes the form of a loose documentary of a free-spirited young woman who is both a fashion trendsetter and someone who appreciates a bargain.

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Today in Art | Uncategorized