Madheart’s Lisa Phillips Finds Success in a Competitive Advertising Market by Flaunting Convention

Posted by on May 16, 2013

LOS ANGELES—Madheart goes its own way. A producer of artfully-crafted advertising of unusual emotional power, the company is led by executive producer Lisa Phillips who has made a habit of zigging when other companies zag. Rejecting the mainstream production company business model based on a “stable” of directors, Phillips has stubbornly maintained Madheart’s boutique status. She and Catherine De Angelis, the company’s national sales manager, prefer to direct their laser-like attention on a small number of directors in whom they passionately believe.

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Today in Art | Madheart News

Simian Releases “Simian Real Time Video Encoder™”

Posted by on May 13, 2013

New encoding/uploading app makes uploading video to the web quick, simple and error-free.

Laguna Niguel, May 13, 2013—Simian, the global leader in creative workflow and media management solutions has announced the release of the Simian Real Time Video Encoder™, a groundbreaking app that makes it simple to simultaneously encode and upload any size video file to the cloud. Available free to Simian users, the new app reduces the complexities involved with encoding and uploading video files to a single drag-and-drop operation. Even large files can be quickly uploaded to Simian. The app also ensures optimal playback.

“The Simian Real Time Video Encoder™ is the fastest way to upload video,” explains Simian co-founder Brian Atton, “and it requires no technical expertise or training. Users simply drag and drop a file into the bucket and the app does the rest.”

The Simian Real Time Video Encoder (RTVE™) saves time by facilitating the encoding on the user’s local computer, thereby eliminating the need to upload uncompressed video to a web-based application. It also simplifies the encoding process with pre-set profiles that ensure optimal video playback on all platforms. Simian’s Smart Encoding Technology ™ also enables the uploading of PDF, JPEG and other media file types and enables the coding to be bypassed where needed.  In addition, the app lets you categorize, tag and add credits upon upload and also offers you the option to bypass.

The Simian Real Time Video Encoder dramatically reduces the time spent on encoding and uploading. “Uploading broadcast quality video files can take hours,” Atton explains, “and dealing with complicated video codecs often leads to errors and frustration.”

Simian is a groundbreaking workflow and ideation platform that sets the industry standard for online media sharing solutions for creative companies. It features a host of innovative tools for managing media libraries, creating and distributing reel presentations, managing projects, tracking sales and marketing activities, and building custom microsites. Advertising agencies, film, television and commercial production companies, music producers and a host of other creative companies worldwide rely on Simian to efficiently manage their media.

 

About Simian:

Simian™ takes the business of managing digital media to the next level with an innovative workflow and ideation platform designed by industry leaders for industry leaders. Simian’s streamlined, yet highly flexible platform has set the industry standard for online media sharing and workflow solutions for creative companies.

For more information: www.gosimian.com

Today in Art | Uncategorized

Antenna Forges Creative Pact with Barcelona’s Custom EFX

Posted by on May 6, 2013

Studios plan to collaborate on advertising projects originating in the U.S., Europe and elsewhere.

Los Angeles—Seeking to extend its global footprint and add some European flair to its creative offerings, multi-platform content creation company Antenna (http://www.antennacreates.com/) has forged a strategic alliance with Barcelona-based Custom EFX. The agreement provides Antenna with access to the talent and resources of one of Europe’s top boutique providers of visual effects, animation and post-production services, with a client list that includes some of the world’s best known brands. Custom EFX secures access to the U.S. market via a well-established production services provider with a strong, national sales network. It will also have the opportunity to market Antenna’s services in Europe.

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Today in Art | Antenna News

Madheart Jan Gleie Captures the Holiday Spirit for Hallmark

Posted by on Dec 10, 2012

LOS ANGELES—December 10, 2012—In his latest contribution for Hallmark, Madheart’s Jan Gleie has directed a spot that captures the spirit of the holidays through a series of disarmingly simple vignettes in which people express their desire to connect with family and friends. It’s part of an ongoing campaign for the brand, out of Leo Burnett, Chicago, employing the theme “Tell Me” and showing how a Hallmark card can satisfy basic human emotional needs.

The spot is composed of a series of artfully crafted portraits in which the subject speaks directly to the camera as if to a loved one of his or her desire for connection. “Tell me that I did a good job.” “…that our traditions matter.” “Tell me you love me for who I am.”

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Today in Art | Madheart News

Sonixphere Connects INNOCEAN’s Body of Work with Cutting Edge Tracks

Posted by on Dec 3, 2012

Sonixphere, a global resource for everything connected to music and sound, was tapped by INNOCEAN USA Executive Creative Director Greg Braun to create the soundtrack for the agency’s high velocity, 360 branding video to be featured on the agency’s newly updated website.

Sonixphere was charged with the task of sonically tying many disparate images in edits lifted from a montage of TV spots, long form, online video, events, social, mobile and branded content created for INNOCEAN client Hyundai into a riveting brand identity video with maximum impact. They achieved this through an edgy dub step soundtrack that complements the razor-sharp editing and transforms nine separate car commercials into a dazzling consumer lifestyle and cultural statement.

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Today in Art | Sonixphere News

Bully Pictures’ Michael Shapiro Dissects the Art of the Golf Swing for Adidas

Posted by on Nov 28, 2012

LOS ANGELES—Director Michael Shapiro of Bully Pictures explores the intense focus Jason Day brings to the golf course in a new ad for Adidas and Kastner & Partners.

Not Thinking highlights the forethought that Adidas has invested in its line of golf sportswear while presenting dynamic slow motion footage of the young Australian phenom. Shapiro’s fluid camerawork  studies Day’s concentration while showcasing details of his shirt, slacks, shoes and gloves that were designed to address the rigors of heat and difficult terrain. Day is “not thinking” about the obstacles in his path, the voiceover notes, “because we already have.”

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Today in Art | Bully Pictures News

Comedy Director JJ Keith Joins A Common Thread

Posted by on Nov 26, 2012

LOS ANGELES—British comedy director JJ Keith has signed with Los Angeles-based A Common Thread for exclusive representation for commercials in the United States. Keith, who has an Academy Award nomination as well as a slew of advertising awards to his credit, has earned high regard in the U.K. and elsewhere in Europe for an inventive style of comedy that he has applied to such brands as Guinness, Subway, Coca-Cola, Land Rover, Vodafone and The BBC.

A Common Thread became interested in signing Keith through an Olympics campaign that he directed earlier this year for Shanghai agency BBH and Coca-Cola’s Ice Dew. The spot, in which pint-sized athletes attempt (but fail miserably) to compete with normal-size athletes, was short-listed at Cannes.

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Today in Art | A Common Thread News

Multi-Platform Content Creation Company Antenna Launches in Los Angeles

Posted by on Nov 19, 2012

New studio offers full spectrum of content creation services for commercial advertising, film and television.

Los Angeles—November 19, 2012—Antenna (http://www.antennacreates.com/), a full-service studio focused on multi-platform content creation for commercial advertising, film and television has launched in Los Angeles. The new company, which also features a satellite production facility in Europe, offers design, animation, visual effects, live action production, music composition and a broad range of digital services. It aims to provide advertising agencies, motion picture VFX producers, television studios and others with turn-key content-creation services for all media: theatrical, broadcast, online and print.

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Today in Art | Antenna News

THE A-LIST HOLLYWOOD Announces Call for Entries for Moving Image Advertising Awards

Posted by on Nov 15, 2012

The first creative advertising competition centered in the entertainment capitol and dedicated to moving image advertising across all platforms.

Hollywood, CA.  –THE A-LIST AWARDS today announces the Call for Entries for The A-List Hollywood Moving Image Advertising Awards.  Deadline for entries is December 7, 2012.

A unique  competition both for Hollywood and the advertising industry, The A-List Hollywood Moving Image Advertising Awards recognizes creative excellence in all forms of moving-image advertising and in all platforms. Entrants will compete for Gold, Silver and Bronze trophies in categories encompassing television, film, online, mobile, interactive and technique.

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Today in Art | A-LIST AWARDS

Fredrik Callinggard Directs Worldwide Campaign for Volvo

Posted by on Nov 13, 2012

Director, represented in the U.S. by Bully Pictures, also directs new campaign for Toyota.

LOS ANGELES— Fredrik Callinggard, represented in the United States by Bully Pictures, has directed a new, international campaign for Volvo re-launching its mid-sized, luxury, crossover SUV the XC90. Filmed in Norway’s spectacular fjordlands, the 60-second launch spot offers a rich and deeply affecting montage of landscape imagery and scenes of families traveling and enjoying life. Farmlands populated by ancient wood structures, quaint hamlets, gorgeous beaches and snow-swept mountains, all appearing under a cool autumn chill, float by as a young girl sweetly recites the words of “He’s Got the Whole World in His Hands.”

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Today in Art | Bully Pictures News