STORY’s David Orr Puts His Spin on New Campaign for Regions Bank

Posted by on Sep 27, 2012

A new campaign for Regions Bank, directed by STORY’s David Orr, takes a metaphorical approach in articulating the bank’s role in driving the wheels of progress. Conceived by Birmingham, Alabama agency Luckie & Company, two spots employ truck tires, industrial gears, hay bales and an assortment of other rolling and spinning objects to make the point that Regions partners with businesses, large and small, to keep them “moving forward.”

Each spot features a series of close-ups of circular objects representing different types of businesses, with one spot skewed toward smaller businesses (an architect’s compass, a wheel barrow tire) and the other targeting large enterprises (a forklift wheel, an assembly line roller). The first wheels are frozen, as the voice-over admits that “the wheels of progress haven’t been very active lately,” but the next few begin to turn. The last wheels move full throttle as the narration describes Regions’ business expertise. The final shot pulls back from a tire into a wide shot of people riding the green bicycles that are Regions’ trademark.

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Today in Art | STORY News

Sonzero Delivers “Flawless” Results for Macy’s

Posted by on Sep 24, 2012

Directs 6-spot national “Beauty Scene” campaign conceived by Free Media.

LOS ANGELES—Top fashion and beauty director Jim Sonzero of Sonzero Films has directed a gorgeous, new campaign for Macy’s and Free Media promoting the retail giant’s national Beauty Scene event running now through October 1st. The six-spot package features some of the world’s most beautiful models in an elegantly stylized treatment promoting such prestigious brands as Clinque, Prevage-Elizabeth Arden, Clarins, Dior, Lancome and Origins. Sonzero used groundbreaking lighting techniques and engaging, upbeat performances to excite women about a variety of new beauty and skin care products.

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Today in Art | Sonzero News

Vitamin Applies Its Signature to Innovative New Broadcast, Print and Web Campaign for Pilot Corporation of America.

Posted by on Sep 19, 2012

CHICAGO—Hybrid production studio Vitamin has teamed with Tallahassee agency Bright Red to create a multi-platform ad campaign for Pilot Corporation of America, makers of high quality, innovative writing instruments, to highlight the many ways Pilot’s unique pens help people make their own distinctive mark.

The campaign, which includes broadcast, print and web components, was designed, produced and finished entirely by Vitamin’s in-house creative team. The broadcast spots feature relatable moments in day-to-day life showing how there is a Pilot Pen to fit everyone’s needs. A songwriter, for example, uses the FriXion erasable gel ink pen to completely erase lyrics, and then smoothly rewrite them after learning that his girlfriend has dumped him. The lyrics and whimsical drawings represent the singer’s thoughts and emotions, and spring to life like doodles on blank paper. (All of the animation is hand drawn by artists using the appropriate Pilot Pen.) The Pilot campaign tagline is “Power to the Pen.”

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Today in Art | Vitamin News

Director Jeffrey Karoff Joins Bi-Coastal Original

Posted by on Sep 19, 2012

LOS ANGELES— Director Jeffrey Karoff, known in the advertising world as a visual storyteller and for his work with real people, has joined Original for exclusive national representation. Karoff, who directs branded content and documentaries in addition to spots, is seeking greater exposure and expanded opportunities by tapping Original’s bicoastal production resources and national sales network.

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Today in Art | Original News

Codex Powers ARRIRAW Workflow for French/Italian Thriller “The Lookout”

Posted by on Sep 19, 2012

London, UK –  The Lookout (Le Guetteur), the new French-language crime thriller from Italian director Michele Placido (Crime Novel, Angel of Death) is a riveting tale of bank robbers, a sniper and hard-nosed cops that plays out in the meanest streets of Paris—it’s also one of the latest films to employ the Codex/ARRIRAW workflow.

Cinematographer Arnaldo Catinari shot the majority of the film with ARRI Alexa cameras, capturing ARRIRAW data on Codex Onboard M recorders. Codex Transfer Stations were employed on-set to process dailies, so that media from each day’s shoot could be delivered to the film’s editorial team, without the need for additional post-house processing. The result was a workflow that delivered imagery of the highest quality, while facilitating a production schedule of just nine weeks and a production budget of 14 million euros. 

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Today in Art | Codex News

MTI Film Solves Post for “Major Crimes”

Posted by on Sep 19, 2012

Picking up where it left off on “The Closer,” Hollywood post facility handles post work for Shephard/Robin’s new digitally-captured crime drama.

HOLLYWOOD—September 18, 2012— In the continuation of a highly successful partnership begun last year, MTI Film is providing final color grading and other post-production services to Shephard/Robin Company and Warner Bros. Television for the inaugural season of the new prime-time drama Major Crimes. MTI Film first teamed with Shephard/Robin ten months ago, midway through the final season of The Closer, when that show made the switch from 35mm to digital capture.

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Today in Art | MTI Film News

Bully Pictures to Represent Danish Design/Animation Studio Frame and Director Luke Savage

Posted by on Sep 19, 2012

LOS ANGELES—Continuing to expand and broaden the scope of its creative talent, Bully Pictures has agreed to become the exclusive, U.S. representative for award-winning Copenhagen design, motion graphics and live action studio Frame. Frame, whose work spans advertising, web media and broadcast branding, is known in the U.S. for its work for  MTV, Adidas, Nike, Lincoln, Citgo, VH1, Gatorade and Volkswagen.

Additionally, Bully Pictures has signed director Luke Savage for exclusive representation. The New Zealand-born, French-trained director recently relocated to the U.S. to pursue a career in advertising. His credits include award-winning work for Sony, Ivory Soap, and Panasonic.

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Today in Art | Bully Pictures News

Hollywood Center Studios Upgrades Television Control Rooms

Posted by on Sep 18, 2012

Studio adds multiviewer monitor walls, camera pedestal upgrades and tapeless recorders to improve services for television productions.

HOLLYWOOD— In a major enhancement to its television production operations, Hollywood Center Studios has installed state-of-the-art monitor walls in two of its television control rooms.  Each wall features six flat screen plasma monitors with multi-viewer capability. Control room technicians now have the ability to monitor dozens of video sources simultaneously and can adjust the size and position of images through a simple PC interface.

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Today in Art | Hollywood Center Studios News

Treehouse Launches in Dallas

Posted by on Sep 17, 2012

Editorial boutique founded by former ReelFX editor Peter Tarter. 

DALLAS—Peter Tarter, a creative editor with a national clientele and credits that include work for JC Penney, Hyundai, Dodge, Toyota and Home Depot, has formed Treehouse, a high-end editorial boutique in Dallas. The new company will focus on advertising and independent film projects. Along with creative editorial, Treehouse offers visual effects, compositing and editorial finishing services.

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Today in Art | Tree House News

Todd-AO and Soundelux Artists Win Sound Emmys for “Game of Thrones”

Posted by on Sep 17, 2012

HOLLYWOOD; September 17, 2012 –Artists from CSS Studios’ Todd-AO and Soundelux won two Emmy Awards for their work on the HBO series Game of Thrones in the 64th Emmy Primetime Awards announced Saturday in Los Angeles.

A sound team from Soundelux won the Emmy for Outstanding Sound Editing for a Series.  Named in the award were Supervising Sound Editor/Sound Designer Peter Brown, Dialogue/ADR Supervising Sound Editor Kira Roessler, ADR Editor/Co-Supervisor of ADR Tim Hands, Foley Editor/Supervising Foley Editor Paul Aulicino, M.P.S.E., Sound Effects Editor Stephen P. Robinson, Dialogue Editor Vanessa Lapato, Foley Editor Brett Voss, Foley Artists James Moriana and Jeffrey Wilhoit, and Music Editor David Klotz.

Todd-AO Re-Recording Mixers Onnalee Blank, CAS and Mathew Waters won the Emmy for Outstanding Sound Mixing for a Comedy or Drama Series (One Hour). They shared the honor with Production Mixers Ronan Hill, CAS and Mervyn Moore.

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Today in Art | CSS Studios News