Gyro and Dark Light Pictures Deliver “Mad Men” Style Spot for Digital Marketing Specialist Turn

Posted by on Jun 11, 2012

HOLLYWOOD—Digital marketing specialist Turn will air its first-ever broadcast spot during the June 10th season finale of the AMC series Mad Men and the season finale of AMC’s The Pitch reality show. Conceived by San Francisco agency gyro and directed by Michael Lehmann of Dark Light Pictures, Hollywood, the ad is set in the offices of a Madison Avenue agency, circa 1962, where an impeccably groomed ad exec is about to begin a tryst with a shapely young woman from the secretarial pool. Then, another woman walks in.

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Today in Art | Dark Light Pictures News

The Colonie’s Bob Ackerman and Leo Burnett Release Two New Spots for The Beef Checkoff’s “Beef. It’s What’s For Dinner.” Campaign

Posted by on Jun 7, 2012

CHICAGO— Editor Bob Ackerman of The Colonie has teamed up with Leo Burnett Chicago to create two new spots for The Beef Checkoff. These are the first spots by The Beef Checkoff in quite a while and take a fresh approach to a well-known campaign.

Invitation and Island feature a reworking of The Beef Checkoff’s theme music, Aaron Copland’s Rodeo.  The spots use a more intimate solo piano arrangement of the traditionally orchestral song and don’t reveal the iconic melody until midway through the commercial. 

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Today in Art | Colonie News

Burbank’s FILMLOOK MEDIA and POST Adds Colour Grading via FilmLight’s Baselight

Posted by on Jun 4, 2012

LONDON—In a move to significantly improve and expand its services, Burbank post-production facility FILMLOOK Media and Post has purchased a Baselight colour grading system from FilmLight. The new system, which includes FilmLight’s revolutionary Blackboard 2 control panel, allows FILMLOOK, for the first time, to provide its television clients, who include Disney Channel, Fox, CBS, ESPN and HBO, with colour grading services in a file-based workflow. It also allows the company to initiate a new service: DCP mastering for feature films.

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Today in Art | FilmLight News