Director Scott McCullough Joins STORY

Posted by on Nov 7, 2012

Director/cameraman marks his return to STORY with a 5-spot package for GMC and Digitas.

Continuing to grow its roster of commercial filmmakers, STORY has signed director/cameraman Scott McCullough for exclusive representation in the United States. It marks McCullough’s second time with STORY; he was earlier on staff from 2005 to 2008, when his credits included work for General Motors, The Home Depot and Jeep, among others. He marked his return to STORY by shooting a package of five spots for GMC and Boston agency Digitas.

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STORY’s David Orr Puts His Spin on New Campaign for Regions Bank

Posted by on Sep 27, 2012

A new campaign for Regions Bank, directed by STORY’s David Orr, takes a metaphorical approach in articulating the bank’s role in driving the wheels of progress. Conceived by Birmingham, Alabama agency Luckie & Company, two spots employ truck tires, industrial gears, hay bales and an assortment of other rolling and spinning objects to make the point that Regions partners with businesses, large and small, to keep them “moving forward.”

Each spot features a series of close-ups of circular objects representing different types of businesses, with one spot skewed toward smaller businesses (an architect’s compass, a wheel barrow tire) and the other targeting large enterprises (a forklift wheel, an assembly line roller). The first wheels are frozen, as the voice-over admits that “the wheels of progress haven’t been very active lately,” but the next few begin to turn. The last wheels move full throttle as the narration describes Regions’ business expertise. The final shot pulls back from a tire into a wide shot of people riding the green bicycles that are Regions’ trademark.

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STORY’s Jeff France Evokes the Summer of Love for GameStop and The Richards Group

Posted by on Aug 21, 2012

Warlocks, wizards and zombies let their freak flags fly in a new campaign for GameStop, directed by STORY’s Jeff France for The Richards Group. Three new spots portray the game retailer’s current storewide promotion Gamestock 2012 as a Summer of Game Love festival. In the hero spot, Going to Gamestock, familiar game character types hit the road, with some piling into a rickety VW van painted in psychedelic colors, while others ride buses or hitchhike in order to take part in the “six week festival of deals and prizes.”

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STORY Signs Director Ruben Latre

Posted by on Jul 16, 2012

Ruben Latre, a Barcelona-born director known for his innovative work in commercials, music videos, documentaries and broadcast design, has signed with STORY for exclusive representation in the United States. Latre, who is bilingual and currently resides in New York City, was included in Shoot Magazine’s 2011 New Directors Showcase and was also named Best New Director at the 2010 APCP Awards in Spain.

Latre’s work in advertising includes U.S. and European campaigns for Y&R, Leo Burnett, McCann and Global Hue, and clients including Spanish construction giant Sacyr Vallehermoso and Biomasa. A spot that he directed for European energy giant Iberdrola and Y&R Madrid starred Spain’s national soccer team and ran throughout the 2010 World Cup. Most recently, his spot Pioneer for U.S. heath-care provider TMG Health was short-listed for Best Cinematography at the 2012 AICP Awards.

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STORY Aids and Abets Serta Sheep Heist

Posted by on Jun 19, 2012

Aardman Animation and STORY combine talents to create a new national TV spot for Serta.

Aardman Animation and STORY teamed up for a new commercial for Serta in which the brand’s award-winning Counting Sheep break into a mattress factory in hopes of committing the “Perfect Sleeper” crime.

Conceived by Doner of Southfield Michigan, Mattress Heist marks the return of the animated Counting Sheep created by award winning animation studio Aardman, which first appeared in the company’s ads more than a decade ago. In this case, the furry animals break into a factory showroom in a middle-of-the-night caper to “see what Serta’s been up to.” Rifling through company files and computers, they learn that Serta’s Perfect Sleeper is “the only official mattress of the National Sleep Foundation” and has been shown to cure common sleep problems. In hopes of retaining their jobs as sleep inducers to insomniacs, the sheep make off with a mattress on their backs.

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