Madheart’s Lisa Phillips Finds Success in a Competitive Advertising Market by Flaunting Convention

Posted by on May 16, 2013

LOS ANGELES—Madheart goes its own way. A producer of artfully-crafted advertising of unusual emotional power, the company is led by executive producer Lisa Phillips who has made a habit of zigging when other companies zag. Rejecting the mainstream production company business model based on a “stable” of directors, Phillips has stubbornly maintained Madheart’s boutique status. She and Catherine De Angelis, the company’s national sales manager, prefer to direct their laser-like attention on a small number of directors in whom they passionately believe.

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Today in Art | Madheart News

Madheart Jan Gleie Captures the Holiday Spirit for Hallmark

Posted by on Dec 10, 2012

LOS ANGELES—December 10, 2012—In his latest contribution for Hallmark, Madheart’s Jan Gleie has directed a spot that captures the spirit of the holidays through a series of disarmingly simple vignettes in which people express their desire to connect with family and friends. It’s part of an ongoing campaign for the brand, out of Leo Burnett, Chicago, employing the theme “Tell Me” and showing how a Hallmark card can satisfy basic human emotional needs.

The spot is composed of a series of artfully crafted portraits in which the subject speaks directly to the camera as if to a loved one of his or her desire for connection. “Tell me that I did a good job.” “…that our traditions matter.” “Tell me you love me for who I am.”

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Madheart’s Jan Gleie Makes Olympics Debut with Pampers, Kraft and Target

Posted by on Aug 1, 2012

 

LOS ANGELES—Director Jan Gleie will be well represented in this summer’s Olympics Games, not on the field of play, but rather during the commercial breaks. A new Pampers ad directed by Gleie, who is represented in the United States by Madheart, will air during NBC’s coverage of the Games. Additionally, branding spots for Kraft and Target that Gleie shot earlier this year are also slated to air prominently during Olympics broadcasts.

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“Couch” from Madheart’s Jan Gleie Wins Cannes Creative Effectiveness Lion

Posted by on Jul 25, 2012

LOS ANGELES— Couch¸ a spot directed by Jan Gleie for Febreze and Grey Worldwide was part of a campaign, dubbed Breathe Happy, that recently won Cannes 2012 Creative Effectiveness Lion. The same campaign earlier took Silver at the 2012 Global Effie Awards.

Gleie, represented in the U.S. by Madheart, directed English and German versions of Couch, which was shot in Berlin. In it, several adults are blindfolded and led into a squalid apartment filled with dirty laundry, smelly shoes, musty furniture and other malodorous objects—all of which had been treated with the air freshening product Febreze. The blindfolded subjects are asked to sniff things handed to them or found by crawling on the floor and told to describe what they smell. “Fresh air.” “A fresh, clean smell.” “Like flowers.” When the blindfolds are removed from their eyes, they gawk at their horrifying surroundings in disbelief.

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Today in Art | Madheart News

Madheart’s Thor Aces T-Mobile “Snow Golf” Spot

Posted by on Jun 19, 2012

LOS ANGELES— Thor, represented in the U.S. by Madheart, has directed a new spot for T-Mobile in which hundreds of people grab magenta-handled clubs and engage in a game of snow golf. Conceived by G7 and produced by Dynamo Film, the spot shows people taking part in a T-Mobile event in an urban park, competing for prizes by hitting golf balls (like the clubs styled in the brand’s trademark magenta) around a golf course laid out in the snow. A few of the golfers have skills, but most are novices, with one winning the grand prize after her ball bounces off a tree and into a hole.

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Today in Art | Madheart News