Posted by on Oct 3, 2012

Original Signs Director Eden Tyler

LOS ANGELES— Director Eden Tyler has joined bi-coastal Original for exclusive U.S. representation. Known as a visual storyteller and as an “actor’s director,” Tyler has directed work for such brands as Sony, Doritos, AMC, Pringles and the Partnership for a Drug-Free America.

Tyler has directed several campaigns for Johnson & Johnson’s Clear & Clear teen beauty products via DDB, New York, including, most recently, the viral ad Splash Mob. Shot in Buenos Aires, the spot shows 50 girls throwing water balloons at a grime-covered wall to reveal a mural depicting the beautiful face of a young woman. Tyler works frequently for Johnson & Johnson in international markets and directed launch campaigns for Clean & Clear and Neutrogena in India.

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Director Jeffrey Karoff Joins Bi-Coastal Original

Posted by on Sep 19, 2012

LOS ANGELES— Director Jeffrey Karoff, known in the advertising world as a visual storyteller and for his work with real people, has joined Original for exclusive national representation. Karoff, who directs branded content and documentaries in addition to spots, is seeking greater exposure and expanded opportunities by tapping Original’s bicoastal production resources and national sales network.

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Original Signs Director Jessy Terrero

Posted by on May 1, 2012

LOS ANGELES— Jessy Terrero, director of music videos for such artists as 50 Cent, Mary J. Blige, Ludacris, Enrique Iglesias and Chris Brown, has signed with Original for exclusive representation in commercials. Terrero, who recently wrapped his latest feature, Freelancers, starring Robert De Niro, has directed ads campaigns for such brands as Reebok and the energy drink Street King. He is also the director of Soul Plane, starring Snoop Dog, Tom Arnold, Kevin Hart and DL Hughley, to name a few.

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