The Colonie’s Tom Pastorelle Teams Up With HY Connect For Series Of Blue Cross Blue Shield Spots.

Posted by on Jun 18, 2012

CHICAGO— Editor Tom Pastorelle of The Colonie has joined with HY Connect to create a series of four spots for Blue Cross Blue Shield,  Parachute, Horse, Guide and Birthday,” which are currently running in Illinois, Texas, Oklahoma and New Mexico.

Parachute shows two men about to embark on a skydiving adventure, both left to choose between a secure and trustworthy pack and a pack with rips and duct tape holding it together. Horse shows a man and his decision to go with a safe older horse for his young daughter to ride as opposed to a larger bucking horse. Guide depicts a couple choosing between a muscular young trail guide with a GPS and an older man with a pet raccoon who uses a trail of breadcrumbs to plot his course. And finally, Birthday shows a princess themed birthday party full of young girls who are left to choose between a mime and a fairy princess as entertainment. All spots illustrate scenarios in which characters must make a decision with humorously obvious choices.

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Today in Art | Colonie News

The Colonie’s Bob Ackerman and Leo Burnett Release Two New Spots for The Beef Checkoff’s “Beef. It’s What’s For Dinner.” Campaign

Posted by on Jun 7, 2012

CHICAGO— Editor Bob Ackerman of The Colonie has teamed up with Leo Burnett Chicago to create two new spots for The Beef Checkoff. These are the first spots by The Beef Checkoff in quite a while and take a fresh approach to a well-known campaign.

Invitation and Island feature a reworking of The Beef Checkoff’s theme music, Aaron Copland’s Rodeo.  The spots use a more intimate solo piano arrangement of the traditionally orchestral song and don’t reveal the iconic melody until midway through the commercial. 

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Today in Art | Colonie News

Tom Pastorelle of The Colonie and Houlihan Madison Most Develop Two Spots To Create Awareness Of The Risks of Melanoma.

Posted by on May 14, 2012

CHICAGO— As women clad in bikinis and sun dresses pack their towels and hit the beach, and men call in “sick” with a prescription to be filled at the golf course, the American Academy of Dermatology will release two national spots carrying a common message to those men and women alike. Tom Pastorelle of The Colonie and Houlihan Madison Most have teamed up to produce two spots, one aimed at young women warning them about the dangers of the sun, and one geared towards men over 50 who should be checking their skin for spots.

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Today in Art | Colonie News