Sonixphere Connects INNOCEAN’s Body of Work with Cutting Edge Tracks

Posted by on Dec 3, 2012

Sonixphere, a global resource for everything connected to music and sound, was tapped by INNOCEAN USA Executive Creative Director Greg Braun to create the soundtrack for the agency’s high velocity, 360 branding video to be featured on the agency’s newly updated website.

Sonixphere was charged with the task of sonically tying many disparate images in edits lifted from a montage of TV spots, long form, online video, events, social, mobile and branded content created for INNOCEAN client Hyundai into a riveting brand identity video with maximum impact. They achieved this through an edgy dub step soundtrack that complements the razor-sharp editing and transforms nine separate car commercials into a dazzling consumer lifestyle and cultural statement.

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Sonixphere and Boeing Get Personal and Passionate

Posted by on Jul 9, 2012

Organic-Flavored Music for Web Series Connects Aviation, Innovation, and Humans

Sonixphere, a global resource for everything connected to music and sound, was tapped by Draftfcb to create the sonic content for a Boeing’s Innovation Video Series, a collection of short films highlighting the aviation giant’s passion for innovation and leadership. Each film focuses on a Boeing aerospace team member who shares their personal story about the role they played in the many groundbreaking technologies that have come out of the Boeing labs.

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Sonixphere Master Class Unlocks the Mysterious World of Percussion

Posted by on May 10, 2012


A Night of Music Brings Together the Ad Community and International Musicians

Sonixphere, a globally-connected resource for everything related to music and sound, recently presented its third Master Class and Jam Night featuring Indian-born percussion virtuoso Kalyan Pathak, who has toured and performed with such notable artists as Aretha Franklin, Yo Yo Ma and Chicago Symphony Orchestra. Pathak brought with him a treasure trove of unique percussion instruments on which he performed a variety rhythms and sounds from his native India. Afterwards, the lively audience, comprised of ad agency creatives, musicians, friends and music lovers, was invited to try their hands at a beat or two on the tabla, bells or darburka.

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