Cortez Brothers Relies on Simian to Keep Its Sales Effort Operating at Warp Speed

Posted by on May 22, 2013

Los Angeles-based Production Company uses media management platform to build reels and drive sales.

Ed Rivero, managing director of Los Angeles production company Cortez Brothers, has worked in advertising for more than 20 years has witnessed many changes in the industry, including the way companies like his market their services. When Rivero was getting started in his career, production companies recorded show reels for their directors onto ¾-inch videotapes. They were time-consuming to prepare, awkward to manage and expensive to ship. “We would edit them once a quarter,” he recalls. “They were our calling cards.”

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