Simian Releases “Simian Real Time Video Encoder™”

Posted by on May 13, 2013

New encoding/uploading app makes uploading video to the web quick, simple and error-free.

Laguna Niguel, May 13, 2013—Simian, the global leader in creative workflow and media management solutions has announced the release of the Simian Real Time Video Encoder™, a groundbreaking app that makes it simple to simultaneously encode and upload any size video file to the cloud. Available free to Simian users, the new app reduces the complexities involved with encoding and uploading video files to a single drag-and-drop operation. Even large files can be quickly uploaded to Simian. The app also ensures optimal playback.

“The Simian Real Time Video Encoder™ is the fastest way to upload video,” explains Simian co-founder Brian Atton, “and it requires no technical expertise or training. Users simply drag and drop a file into the bucket and the app does the rest.”

The Simian Real Time Video Encoder (RTVE™) saves time by facilitating the encoding on the user’s local computer, thereby eliminating the need to upload uncompressed video to a web-based application. It also simplifies the encoding process with pre-set profiles that ensure optimal video playback on all platforms. Simian’s Smart Encoding Technology ™ also enables the uploading of PDF, JPEG and other media file types and enables the coding to be bypassed where needed.  In addition, the app lets you categorize, tag and add credits upon upload and also offers you the option to bypass.

The Simian Real Time Video Encoder dramatically reduces the time spent on encoding and uploading. “Uploading broadcast quality video files can take hours,” Atton explains, “and dealing with complicated video codecs often leads to errors and frustration.”

Simian is a groundbreaking workflow and ideation platform that sets the industry standard for online media sharing solutions for creative companies. It features a host of innovative tools for managing media libraries, creating and distributing reel presentations, managing projects, tracking sales and marketing activities, and building custom microsites. Advertising agencies, film, television and commercial production companies, music producers and a host of other creative companies worldwide rely on Simian to efficiently manage their media.


About Simian:

Simian™ takes the business of managing digital media to the next level with an innovative workflow and ideation platform designed by industry leaders for industry leaders. Simian’s streamlined, yet highly flexible platform has set the industry standard for online media sharing and workflow solutions for creative companies.

For more information:

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London’s LipSync Grows Grading Resources with FilmLight’s Baselight

Posted by on Nov 1, 2012

LONDON—LipSync Post, the award winning London-based full-service post-production facility, has significantly added to its colour grading resources through the purchase of two Baselight systems from FilmLight. When fully operational by year’s end the Baselight systems will serve as the facility’s primary grading tools, enabling LipSync to offer a total of five grading suites that can work flexibly to suit client requirements.

Along with its industry-leading grading toolkit, Baselight offers LipSync Post the ability to work natively with all digital cinema camera formats and an improved ability to integrate with other post-production departments, notably editorial and visual effects. “We’ve been fans of Baselight for a long time and are particularly impressed with its flexibility and grading tools,” says James Clarke, Head of DI for LipSync Post. “Many of our clients have been asking to work on Baselight. The system has a great reputation.”

Baselight offers many advantages to LipSync’s independent film clients. One such is the system’s ability to work with multiple camera formats in a single time-line without proxies. The system’s unrivalled processing speed also means that work can proceed in real-time, regardless of the complexity of the grade. That results in more efficient and creatively productive grading sessions.

LipSync’s recent film credits include Now is Good, Total Recall and Shadow Dancer. It also provides post services for television series including Birdsong, Leonardo and The Churchills, as well as the forthcoming Stephen Poliakoff drama series Dancing on the Edge.

Clarke notes that LipSync Post is a long-time FilmLight client. The facility has relied on FilmLight’s Truelight colour management system in its visual effects, editorial and grading operations for several years. It was also among the first facilities to employ FilmLight’s Northlight film scanner. “We’ve learned a lot from FilmLight because its systems are all very open,” Clarke observes, “and its developers are always open to new ideas. That was one of the selling points for us.”


LipSync Post is a complete post-production facility, providing every aspect of the post production process for film and television. Located in two sites on London’s Wardour Street, the company combines talented people with the highest quality equipment to offer the best for every project. Recent feature film credits include The King of Clubs, Byzantium, Great Expectations, Total Recall, Now Is Good, Shadow Dancer, We Need to Talk about Kevin and Shame, while television credits include the forthcoming ‘Dancing on the Edge’ as well as ‘Birdsong’, ‘Leonardo’ and ‘Hidden’.

For more information, visit

About FilmLight

FilmLight develops colour grading and colour management systems as well as film scanning and data management solutions, that are transforming film and video post-production and setting new standards for quality, reliability and performance. The company’s products are in use every day by leading studios, labs and post-production facilities around the globe as essential components in their digital intermediate, commercials and video production pipelines. Fuelled by some of the industry’s brightest minds, FilmLight is committed to delivering innovative tools that allow creative professionals to work at the forefront of the digital media revolution. Founded in 2002, FilmLight is headquartered in London, where its research, design and manufacturing operations are centred. Sales and support are conducted through regional service centres located in London, Los Angeles, New York, Hamburg, Bangkok, Mumbai, Sydney, Auckland and Singapore, and through qualified partners worldwide.  For more information, visit

Contact —Deepa Parbhoo (e: |t: +44 20 7292 0400)

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Madheart Jan Gleie Makes a Fashion Statement for T.J. Maxx

Posted by on Oct 28, 2012

Madheart Jan Gleie Makes a Fashion Statement for T.J. Maxx

LOS ANGELES—Madheart director Jan Gleie portrays the lives and fashion sense of two young women in a pair of new ads for T.J. Maxx and Grey, New York. The spots are part of the retailer’s on-going Maxxinista campaign and sequels to a group of spots directed by Gleie last year. Each takes the form of a loose documentary of a free-spirited young woman who is both a fashion trendsetter and someone who appreciates a bargain.

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Aussie Comedy Director Dave Klaiber Joins Bully Pictures

Posted by on Oct 28, 2012

Aussie Comedy Director Dave Klaiber Joins Bully Pictures

Winner of Cannes and LIAA awards gains U.S. representation for the first time.

LOS ANGELES—October 29, 2012—Comedy director Dave Klaiber has signed with Bully Pictures for exclusive representation in the United States. It’s the first time that the young, Australian-born director has pursued work in the U.S. In 2008, Klaiber won a Silver Lion at Cannes for the Thrifty spot Birthday Girl. He is also the winner of two Gold London International Advertising Awards and a Gold Mobius Award.

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Is Twitter Dying?

Posted by on Apr 28, 2010

My friend Deborah Kaufman (creator of the excellent Mobilized TV) sent me a post from the blog of mobile marketing company Cellforce that predicts the imminent demise of Twitter. The blogger makes a compelling case, citing figures that indicate a decline in Twitter users and noting that a majority of Twitter accounts are poorly maintained and even more poorly followed. “40% of Twitter account holders,” the blogger writes, “have NEVER twitted even one Tweet.”

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Today in Art | Social Networking, Uncategorized